Fullterton explains how new technology can be used to reduce distractions and increase focus. Fullterton gives the example of Macfreedom, a new application that has been created to help thwart our impulse to use the internet every other second of the day. Macfreedom restricts access to the internet for a period of time set by the user, a restriction that can only be over-ridden by a system reboot. Fullterton calls for a new attitude in software design that is just as much about respecting your user as it is about trying to get him or her to use your product. Listen to the full interview here on CBC.com/Spark.